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Radio thrives as a place for music discovery despite the streaming threat

Although it seems like streaming services like Spotify and Apple Music are dominating the music scene, the 2017 edition of Nielsen's Music 360 report found that 49% of people still discover new tunes via good ol' fashioned AM/FM radio. As you can see in this chart from Statista, that compares 27% who use online music services.

Music discovery is one of the largest ways music streaming services have tried to differentiate themselves. Spotify created "Discover Weekly" playlists to present listeners with a tailored list of songs every Monday. 

According to the report, the main reason people are such radio fans is because of the DJs – one thing online streaming services would have a hard time replicating. 

 

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